email

Whether persuading a guest to book again or reminding them of an upcoming trip, an email is invaluable to your marketing and communications strategy

Below you’ll find a range of strategies and real-life examples. Use them as inspiration for your own email campaigns to boost revenue

In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests