distribution
Why Customer Acquisition Costs (CAC) Matter for Hotels
Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel
Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness
How Controlling Your Hotel Pricing Could Increase Bookings by 34%
Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings
Crucial Online Distribution Channels for the Hotel Industry
We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests
CRS Quickly Becoming Central Hub of Hotel Distribution Strategy
In today’s complex distribution landscape, more hotel companies are transitioning to a CRS-centric strategy to leverage the advantages
Trivago Free Booking Links: How They Work and Benefits
Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings
Future of Hotel Distribution is Based on Data-Driven Commercial Strategies
It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts
Your Relationship With OTAs Doesn’t Have to be Toxic
OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship
Strategies for Managing Distribution Channels in the Hotel Industry
Through these strategies, you’ll be equipped to navigate the complexities of distribution channels and offer exceptional guest experience