distribution

Why Customer Acquisition Costs (CAC) Matter for Hotels

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

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booking.com are one of many otas who charge hotels fees

Booking.com: Once Again the OTA Wins and You Lose

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

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image with ice berg reflecting the potential impacts of ignoring your hotel price competitiveness in discussion with pablo sanchez of mirai

The Potential Impacts of Ignoring Your Hotel Price Competitiveness

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

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How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

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Crucial Online Distribution Channels for the Hotel Industry

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

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CRS Quickly Becoming Central Hub of Hotel Distribution Strategy

In today’s complex distribution landscape, more hotel companies are transitioning to a CRS-centric strategy to leverage the advantages

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trivago metasearch hotel listing and new free booking links offering

Trivago Free Booking Links: How They Work and Benefits

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

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Future of Hotel Distribution is Based on Data-Driven Commercial Strategies

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

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Your Relationship With OTAs Doesn’t Have to be Toxic

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

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train tracks reflecting different distribution challenges that could be helped by a channel manager

Strategies for Managing Distribution Channels in the Hotel Industry

Through these strategies, you’ll be equipped to navigate the complexities of distribution channels and offer exceptional guest experience

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