direct

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, a direct booking is the most valuable. As of 2024, direct website […]

Independent hotels can punch above their weight by flipping the tech stack and putting guests first by using tech to enhance their experience

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs