direct

TikTok Ads have matured significantly. You’re no longer limited to awareness. You can now optimise for direct bookings

With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

Performance Max for hotels can boost direct bookings and reduce reliance on OTAs, but it also lacks transparency and requires ongoing management

History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

Hotels do not solve OTA dependence by making the checkout path slightly better but by controlling more of the moment of introduction

For hotel chains and groups, the Spring seasonal surge is not just a revenue opportunity. It’s a testing ground. Here are five proven approaches

The future contest is not over where bookings are processed. It is whether the hotel is specified before the agents begin to optimize the path

If the conversation becomes the storefront, and the storefront shapes the shortlist, who ultimately owns the guest relationship?

Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings