direct
8 Ways to Optimise Your Website to Increase Direct Bookings
If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
Maximizing Share of Voice and Prioritizing Direct Bookings
An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs
How Hoteliers Can Outperform OTAs Without Outspending Them
Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them
How to Boost Direct Bookings with Effective Data Use
Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings
A Hotelier’s Survival Guide: Understanding Demand (Part 1)
You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?
Why Your Hotel Direct Bookings Are Falling Short (And What To Do)
Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings
Breaking Free from OTAs with Paid Search (Case Study)
The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com
How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out
Warm Up Your Direct Bookings With Autumn Marketing Magic
Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings
