direct

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

A direct booking strategy for hotels should reflect a commitment to guest experience while emphasizing the importance to fill your room inventory

With global search and booking volumes continuing their recovery, there’s a great opportunity to get on the front foot with your direct booking strategy

Ultimately, price is only an issue in the absence of value. By demonstrating value, hoteliers can give their guests the extra nudge to book their stay

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic