direct

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Your website can help you unlock revenue if it’s professional, attractive, and fully integrated. There’s a lot that goes into accomplishing this

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Most hotel marketers will agree that in today’s fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. NB: This is an […]