direct

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

If there is one thing hoteliers have gained over the past 2 years, it’s the rise in hotel direct bookings, and more specifically, mobile direct bookings

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

The hotel was looking for a tactic to retain people on the hotel website, and encourage weekday reservations

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Many hotels have experienced great staycation bookings recently, but is there a complacency about what’s coming down the line?