direct

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings