digital

In 2025, hotel marketing isn’t just about booking a few extra nights. It’s about using creativity and data to create an unforgettable guest experience

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?

For hotels that cater to groups, meetings, and events, thoughtfully crafted year-end thank-you emails can leave a positive lasting impression

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy

With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive