digital

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

Good guest communication is crucial for hoteliers as it has a significant impact on a hotel’s reputation, guest satisfaction, and ultimately, its revenue

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest

Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly

As hoteliers, embracing these marketing trends means not just staying ahead of the curve but also offering personalized, memorable, and engaging experiences

Whether persuading a guest to book again or reminding them of an upcoming trip, an email is invaluable to your marketing and communications strategy

There are countless ways to promote your hotel. No-one can do it all. Use this checklist to establish your unique set of marketing priorities

As we step into 2024, several key trends are set to redefine the hotel landscape. Let’s explore top trends that will shape the industry in the coming year