digital

Hotel Marketing Automation: Generating Quality Sales Leads for 2024

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

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A Strategic Approach to Hotel Guest Personas

A guest persona uses insights from data related to guests. It makes it easier for the hotel management to figure out who they should target

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Planning Your Hotel’s 2024 Social Content Calendar

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking

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Hotel Marketing Insights: A Breakdown of Google Ads Bidding

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

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2 Ways Hotels Can Use Email Data to Convert Potential Guests

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

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Introducing Google AI Powered Search Generative Experience

While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

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How To Create the Perfect Hotel Marketing Budget

The development of your marketing budget should be a highlight. It allows you to look back on successes, as well as failures, and create better strategies

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Maximize Hotel Exposure with Google AdSense New “Related Search” Feature

Google AdSense has rolled out a game-changing feature that could redefine the way you engage with potential guests: the “Related Search” within Auto Ads

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5 Hotel Branding Tips to Get More Direct Bookings

Read on to get insights into the power of hotel branding and how a compelling brand can build trust and ultimately help you grow your direct business

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a person clicking on a laptop and a pixelated hand reflecting importance of adopting automation in hotel digital marketing to develop great hotel booking journeys

7 Ways to Automate Great Hotel Booking Journeys

We outline how automation and A.I. can be used to save you time (and budget!) at every stage of the customer booking journey

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