digital

Marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

Incorporating the seo trends outlined will position your hotel website in good standing to reach your digital marketing goals

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

For the longest time, tracking the true efficacy of your hotel restaurant campaigns ended when the consumer visited your restaurant website

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies