digital
What the New Google AI Tools Mean for Hotel Marketing
In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense
How AI is Reshaping Hotel Digital Marketing in 2025
From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line
GEO (Generative Engine Optimisation) and Future of Search
GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services
How to Optimize Your Hotel Marketing Funnel
Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness
How a Personalized Marketing Funnel Can Drive Hotel Revenue
Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive
10 Questions Hoteliers Are Asking About Social Media
At the end of the day, hospitality is all about connection, and social media is the largest and most accessible front desk
Attract More Guests With Influencer Marketing for Hotels
When used effectively, influencer marketing can deliver benefits including new perspectives, authentic content, increased brand awareness and bookings
Hotel Website Design & Usability Non-Negotiables
Your hotel website is a crucial pillar of your revenue and profitability and a dedicated website is always the best investment in securing future revenue
Your Website Is Your Shop Window – Make It Count
A new website – or a website refresh – is a big project and there is a lot to unpack. Here we will cover website design core principles
Trust & Authenticity Are Keys to Influencer Driven Hotel Bookings
57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising