digital

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

EU eIDAS II regulation presents a key moment for the hospitality industry. Embracing digital identity solutions could revolutionize the guest experience

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you

From purchasing clothes to watching Netflix to booking travel, consumers demand a stress-free, streamlined experience – and mobile delivers

let’s delve in on some simple steps you can take to make sure you’re getting the most out of your hotel email marketing

July 1, 2024 is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted.

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate