digital

We often see this pattern emerge. Hotels wait until late September, or even October, to think seriously about autumn and winter booking performance

The ChatGPT decision to step back from in-platform transactions is creating new opportunities for hotels seeking to leverage AI for direct bookings

Revenue and Marketing had not had a conversation about when to reach new domestic travelers relative to forward occupancy and rate strategy

Your current content tells a story. It shows what your audience responds to, what performs well, and where the gaps are

No one is saying to stop spending on Google Ads or OTAs, but they shouldn’t eat up most of your marketing budget while your guest database sits untouched

This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. […]

Hotels that treat direct booking growth as a strategy are winning back share and here are 14 concrete ways to get more of them

Hotels that rely solely on paid search or OTAs risk arriving late in the journey. Those out front are positioning their hotel as an idea, not just an option

What the industry calls guest acquisition is, actually, something closer to guest conversion i.e. travelers who have already been identified by a 3rd party

AEO moves beyond traditional SEO. It requires hotels to structure their data, content, and distribution to align with how AI systems retrieve information