digital

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Here’s what you need to know now about the new EU Accessibility update and how to turn compliance into a guest-winning advantage

Here are 5 ways to market a hotel across the guest journey to elevate visibility, drive demand, convert bookings, and make the most of the festive season

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.

Here is the reality. Organic search is no longer the only hero. We need media, owned channels, and marketing loops that learn from behavior

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions