digital

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book