digital

The Invisible Guest: How Dark Social Impacts Hotel Marketing
Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on Competitor Keywords: Is It Worth It?
Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement
Hotels Can Win at eCommerce and Drive Direct Bookings
Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

How to (Legally) Get The Real Email Address of OTA Guests
Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically
Attachments are Out: Hotel Sales Should Switch to Embedded Links
If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links
Hotel Photography: The Asset You Aren’t Assessing
If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

Image Generation and the New Creative Advantage for Hotels
Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts
Google I/O 2025: Key Takeaways for Hotel Marketers
Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book