digital

The Marketing Funnel and Your Hotel

It’s key to know what to do at each stage of the funnel so your hotel ultimately gains direct bookings by reaching and engaging customers

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How to Use Facebook to Improve Your Hotel’s Digital Marketing

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

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More (Brand) Power to You: Don’t Cut Your Marketing Budget

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

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The Quick Guide to Nurturing Relationships Through Email (Pt 2)

Know your audience, test often, and once you find out what works, build out an email strategy that allows you to easily scale your efforts

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Mid-Year Review of COVID-19’s Impact on Facebook Advertising for Hotels

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

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Step by Step Guide to Collecting Hotel Guest Email Addresses

A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data

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The Gold List 2020 Hotels Embracing Digital Personalization

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

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August 2020 Digital Marketing Month in Review

This is yet another example of privacy changes coming to platforms, devices, and browsers that will impact digital advertising targeting

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Planning Your 2021 Digital Marketing Budget

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

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Google to Pass on the Cost of Digital Services Taxes (DST) to Advertisers.

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

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