digital

person holding ear with social media icons reflecting impact on hotel marketing of dark social and the invisible guest

The Invisible Guest: How Dark Social Impacts Hotel Marketing

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

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person bidding at an auction reflecting the need to evaluate if bidding on competitor keywords is worth it

Bidding on Competitor Keywords: Is It Worth It?

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

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Hotel Video SEO Tips for Discoverability in the AI Search Age

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

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Hotels Can Win at eCommerce and Drive Direct Bookings

Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs

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email icon an a mobile phone reflecting the value of a guest email address to a hotel and ways to legally get it from an ota guest booking

How to (Legally) Get The Real Email Address of OTA Guests

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

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Attachments are Out: Hotel Sales Should Switch to Embedded Links

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

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Hotel Photography: The Asset You Aren’t Assessing

If you’re already behind the curve on your hotel photography and videos, follow these tips to start collecting great assets and keep them updated

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the hotels network article image about hotel image generation and the new creative advantage

Image Generation and the New Creative Advantage for Hotels

Think of the new OpenAI image generation model as a creative intern who can sketch ideas instantly, adapt to feedback, and work 24/7

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person using ai to search on a laptop maybe a traveller using google generative search and the implications for hotel seo and direct bookings

What Google Generative Search Means for Hotel Direct Bookings

With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts

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Google I/O 2025: Key Takeaways for Hotel Marketers

Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book

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