digital

It’s key to know what to do at each stage of the funnel so your hotel ultimately gains direct bookings by reaching and engaging customers

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

Know your audience, test often, and once you find out what works, build out an email strategy that allows you to easily scale your efforts

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

A successful hotel and revenue management plan must have a strong email marketing strategy and the gathering of high quality hotel guest data

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

This is yet another example of privacy changes coming to platforms, devices, and browsers that will impact digital advertising targeting

Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)