digital
How to Dance with Google: Dealing with SERP Volatility
Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power
Why Data Collaboration is Now a Travel Marketing Imperative
By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek
![YouTube Thumbnail image for video discussion on How to Increase Visibility and Direct Revenue: Key Trends & Strategies](https://revenue-hub.com/wp-content/uploads/2024/05/Userguest-How-to-Increase-Visibility-and-Direct-Revenue-Trends-Strategies-YouTube-Video-Thumbnail.png)
How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings
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How to Optimize for Marriott SEO
Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins
12 Types of Hotel Guest and How To Satisfy Their Expectations
Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused
![man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns](https://revenue-hub.com/wp-content/uploads/2021/09/hotel-call-to-action-1.77.jpg)
What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)
You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.
![luxury hotel resort lobby reflecting importance of the hotel website and the secret to summertime success](https://revenue-hub.com/wp-content/uploads/2023/04/luxury-hotel-resort-lobby-1.77.jpg)
The Secret to Summertime Success on Your Hotel Website
Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season
Drive More Bookings: Innovative Strategies for Hotel Landing Pages
By leveraging custom landing pages in conjunction with enhanced social media marketing posts, hotels can significantly increase booking conversion rates
Maximize Return on Experience (ROE) with Data Driven Marketing
Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer
![person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy](https://revenue-hub.com/wp-content/uploads/2022/10/common-customer-complaints-pms-solve-1.77.jpg)
Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)
Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape