tTday we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone
Some Marketers have a habit of doing things in a certain way, losing sight of the negative effect. Hotel marketers have similar blind spots that affect the success and credibility of their digital strategy.
Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.
For many hoteliers, digital marketing is still novel territory. Most are too busy running their operations and leaving online sales to the OTAs to give much thought toward a digital marketing strategy.