digital

Email Marketers Take Note Of Gmail Updates

Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks. Gmail […]

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Engagement Rate Heralds Next Era Of Email Metrics

Mobile devices are complicating our usual understanding of email metrics Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open […]

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CheapTickets enhanced search flexibility with split ticketing options

CheapTickets is enticing travelers to book trips through its mobile application by enabling them to take advantage of split ticketing, a feature that lets users browse for two one-way flights […]

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Marriott captures 3x ad engagement with nonintrusive programmatic

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three […]

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Asia and digital will transform aviation

Asia and the digital revolution are two of the global forces that will have a long term impact on aviation, according to CEO of Qantas group, Alan Joyce. Speaking at […]

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Hotel Website Design and Usability: Top 10 Mistakes

NB: This is an article by Vikram Singh via wordsofvikram Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where […]

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Hotel Chains’ New Direct Booking Strategy? TripAdvisor!

One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor’s comparison shopping and booking features to persuade travelers […]

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Facebook reigns supreme in hotel social marketing

  Facebook, the most popular social media platform, connects millions of people across the globe, and it didn’t take long for businesses to take notice and try to take advantage of […]

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5 Email Marketing Personalization Tips to Implement Now

Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast […]

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Where Will Social Media Users Go in 2017?

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current […]

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