digital
What Travelers Look for in Online Hotel Profiles
NB: This is an article by Rebecca Pokora of TrustYou In today’s world, travelers suffer from information overload and too many choices. Online travel agencies are popular not only for […]
Facebook Canvas for Hotels: Innovation in Mobile Marketing
With hotels mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help […]
Ensure Demand Generated Translates to Increased Revenue
Global travellers are spending more moolah than ever before, on hotel bookings alone these days. The global hospitality division is all set to observe a record flouting year in 2016. […]
How to Drive Qualified Traffic to Your Hotel Blog
By now your hotel website should have a blog, but that’s only one step of the process. Running a blog on your hotel website is one of the most cost […]
Metasearch Sites: A Marketing Channel for Your Hotel
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]
Using Social Media and SEM to Drive Group Revenue
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]
8 Ways To Drive Traffic To Your Hotel Website (Pt2)
In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]
8 Ways to Drive Traffic to Your Hotel Website (Pt1)
With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]
Hotel bookings receive chatbot treatment
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]
Choice is Driving the Travel Market
Choice is driving the market, travelers have never had so many forms of travel to choose from, from rail to rental cars and they can call a cab with just […]
