digital
Digital Trends That Are Transforming the Travel Industry in 2017
Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her yearly family holiday to Barbados. She knew the providers […]
Lessons from Snapchat – three travel and hospitality brands getting it right
With every new platform comes the inevitable sighs from overworked digital marketers. “Not another one” becomes the common refrain. There are generally two camps when it comes to new channels […]
Google & Facebook move to shorten the distance between discovery and booking
Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]
Optimizing Digital Marketing Performance To Drive Business Performance
Digital transformation isn’t a buzz phrase. It’s here. And it’s helping companies create better customer experiences — and ultimately driving revenue growth. According to Gartner, within the next five […]
The Dos and Don’ts of Reaching Millennials via Social Media
Although social media marketing may seem like an easy strategy to leverage when targeting millennials, it is not without its challenges. Today’s marketers have countless options when it comes to […]
5 Design Tactics Helping Hoteliers Drive Direct Bookings
What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]
How Hotels Can Fill Their Rooms via Twitter
The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin […]
Will a pop-up on my mobile website impact Google rankings?
Announced in August last year and live as of January 10th 2017, the move has prompted understandable concern from companies whose business relies on an attractive – and highly visible […]
Facebook Adds ‘City Guides’ Travel Planner
Count Facebook among the latest technology providers to jump into the travel planning game. The tech giant has launched, in a limited release, its new “City Guides” travel planner app. […]
Tech initiatives hotels should consider doing right now
Hotels are often reminded of what they should be doing, or encouraged to try new things as the sector gets more competitive than ever. The latest to have a go […]
