data
How to Focus on the Hotel Data that Matters Most
When your team has the right data insights at their fingertips, collaboration and performance improve across the board
Why Hotel Spreadsheets Addiction Costs More Than You Think
Your revenue manager is at the office, buried in spreadsheets, frantically copying and pasting data before the morning revenue meeting. Sound familiar?
AI Won’t Replace All Revenue Managers, Just The Weak Ones
To stay relevant, you can’t just watch technology evolve. The best revenue managers will use new tools – test them, challenge them and spark innovation
The Hidden Reason Your Hotel Segmentation Is Not Working
No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters
Why a Customer Data Platform is the Backbone of Hospitality AI
A Customer Data Platform transforms guest relationships into revenue, while AI ensures that personalization and efficiency happen at scale
How to Leverage First-Party Data to Boost Guest Loyalty & Profit
Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results
Forecasting Should be Guided by Data and Refined by Humans
Having data isn’t the same as having strategic foresight. The critical gap lies in turning raw data into accurate forecasting that you can trust and act on
Last Minute Bookings: Impact for Revenue Management Pricing Data
Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors
How to Increase Hotel Bookings with Smarter Data Use
Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty
Turning Guest Insights into an Actionable Revenue Strategy
From post-stay surveys to online reviews, the voice of your guest has never been more accessible. But are you using it to drive your revenue strategy?
