cogwheel-marketing

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed

It is a commonly held theory that the transient drive market will be the first segment to start to venture out. Here are some ideas your Hotel can do when the time is right in your market

In this video we are talking with Stephanie Smith as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales

If you are not regularly looking at your Channel Mix, incorporate it into your team’s analysis. Revenue Managers, as a whole, generally do not look at Channel Mix as a data point.

You have to know your competition to beat your competition. NB: This is an article from Cogwheel Marketing There has been a debate for years, if not decades, about which […]

If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.