cogwheel-marketing

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales

If you are not regularly looking at your Channel Mix, incorporate it into your team’s analysis. Revenue Managers, as a whole, generally do not look at Channel Mix as a data point.

You have to know your competition to beat your competition. NB: This is an article from Cogwheel Marketing There has been a debate for years, if not decades, about which […]

If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. NB: This is an article from Cogwheel Marketing Located at […]

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.