cogwheel-marketing

Is It Time for Hotel Marketing to Evolve Past ROI
It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

Tiered Marketing Approach to Hotel Recovery
A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

Hilton Branded Hotel? Tips and Advice to Drive Future Demand
In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic

Are Branded Hotels Wasting Money on Metasearch Right Now?
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

Update Covid-19 Hotel Attributes on 3rd Party Websites
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

Metasearch Advertising: Should I Invest Hotel Marketing Budget?
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

Why You Should Not Invest in Metasearch Right Now
Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

Refining and Refreshing Your SEO Strategy For Changing Behaviours
If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs

6 Free Google Tools Hotels Should be Using
Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Hotel Digital Marketing Recovery – Where to Put Your Marketing Dollars
Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed