cogwheel-marketing
![youtube thumbnail for a video discussion about marriage of revenue and marketing with stephanie at cogwheel marketing and connor at topline revenue](https://revenue-hub.com/wp-content/uploads/2022/03/Marriage-of-Revenue-and-Marketing-Cogwheel-and-Topline.png)
The Marriage of Revenue Management and Marketing
Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise
![lady about to run as the sun rises reflecting the need for hotels to kick start their social media campaigns as we start to move out post pandemic](https://revenue-hub.com/wp-content/uploads/2022/02/Marathon-Sprint-looking-forward-1.77.jpg)
Kick Start Social Media for Your Hotel in 2022
Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests
![train tracks reflecting different distribution challenges that could be helped by a channel manager](https://revenue-hub.com/wp-content/uploads/2021/09/channel-routes-tracks-1.77.jpg)
Determining Your Hotel’s Channel Strategy Within Koddi
Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel
![thumbnail image for video discussion about marriott hotel system and reports to improve commercial impact](https://revenue-hub.com/wp-content/uploads/2021/11/Marriott-Branded_-Tips-and-Advice.jpg)
Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact
We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.
![the words chance and change spelt out reflecting the changing landscape of marketing and why hotels cannot leave it to chance and must start preparing now](https://revenue-hub.com/wp-content/uploads/2021/10/change-mindset-hotel-digital-marketing-roi-1.77.jpg)
Hotel Digital Marketing Performance: Defining Success in The New Market
Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think
![image of man with head in sand used on a thumbnail for a video with cogwheel marketing looking at the importance of a marketing audit](https://revenue-hub.com/wp-content/uploads/2021/10/Marketing-Audit-Cogwheel.jpg)
Marketing Audit: Not Exciting But Crucial To Your Budget
The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this
![cogwheel article image for hotel marketing platforms comparing expedia travel ads and koddi](https://revenue-hub.com/wp-content/uploads/2021/10/expedia-vs-koddi-1.77.jpg)
Expedia Travel Ads vs Koddi: Hotel Marketing Platform Comparison
This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”
![calculator and balance sheet reflecting importance of a successful quarterly business review](https://revenue-hub.com/wp-content/uploads/2021/09/financials-break-even-hotel.jpeg)
How a Detailed Hotel Marketing Audit Helps Determine Budget
Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace
![image of video discussing hotel marketing roi and roas with stephanie smith of cogwheel marketing](https://revenue-hub.com/wp-content/uploads/2021/07/Why-Hotel-Marketing-Must-Move-Beyond-ROI.jpg)
Why Hotel Marketing Needs to Move Beyond ROI and ROAS
In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS
![two people having fun looking through donuts reflecting how hotels should view their marketing in a different way](https://revenue-hub.com/wp-content/uploads/2020/03/laughing-fun-experience-memorable.jpeg)
A New Way to Look at Your Hotel Marketing Campaigns
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps