Determining Your Hotel’s Channel Strategy Within Koddi
Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel
Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact
We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.
Hotel Digital Marketing Performance: Defining Success in The New Market
Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think
Marketing Audit: Not Exciting But Crucial To Your Budget
The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this
Expedia Travel Ads vs Koddi: Hotel Marketing Platform Comparison
This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”
How a Detailed Hotel Marketing Audit Helps Determine Budget
Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace
Why Hotel Marketing Needs to Move Beyond ROI and ROAS
In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS
A New Way to Look at Your Hotel Marketing Campaigns
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps
7 Hotel Commercial Mistakes and What To Do About Them
7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve
Which Tripadvisor Platform is Right For Your Hotel?
The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.