cogwheel-marketing
![video thumbnail for interview about 7 hotel commercial mistakes](https://revenue-hub.com/wp-content/uploads/2021/05/7-Hotel-Commercial-Mistakes.jpg)
7 Hotel Commercial Mistakes and What To Do About Them
7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve
![tripadvisor on a mobile phone](https://revenue-hub.com/wp-content/uploads/2017/12/tripadvisor-mobile-app.jpg)
Which Tripadvisor Platform is Right For Your Hotel?
The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.
![change mindset hotel digital marketing roi](https://revenue-hub.com/wp-content/uploads/2021/03/change-mindset-hotel-digital-marketing-roi.jpg)
Is It Time for Hotel Marketing to Evolve Past ROI
It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas
![cake layers like different hotel distribution channels](https://revenue-hub.com/wp-content/uploads/2019/12/hotel-distribution-channel-mix.jpg)
Tiered Marketing Approach to Hotel Recovery
A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready
![video thumbnail hilton hotel tips advice to drive demand](https://revenue-hub.com/wp-content/uploads/2020/12/stephanie_connor_hilton_branded_drive_demand_tips.jpg)
Hilton Branded Hotel? Tips and Advice to Drive Future Demand
In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic
![video thumbnail of discussion with cogwheel marketing about metasearch](https://revenue-hub.com/wp-content/uploads/2020/10/coghweel_marketing_metasearch-compressed.jpg)
Are Branded Hotels Wasting Money on Metasearch Right Now?
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue
![cleaning a sign saying clean up your hotel attributes on 3rd party sites](https://revenue-hub.com/wp-content/uploads/2020/09/cleaning-up-hotel-listings-on-3rd-party-sites-scaled.jpg)
Update Covid-19 Hotel Attributes on 3rd Party Websites
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes
![Is Metasearch Advertising Worth It?](https://revenue-hub.com/wp-content/uploads/2019/11/metasearch-3.jpg)
Metasearch Advertising: Should I Invest Hotel Marketing Budget?
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy
![person using metasearch site to research flight and hotel options before booking direct](https://revenue-hub.com/wp-content/uploads/2020/09/metasearch-online-hotel-booking.jpg)
Why You Should Not Invest in Metasearch Right Now
Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!
![book with marketing terms like content and seo](https://revenue-hub.com/wp-content/uploads/2018/03/spring-clean-seo-digital-marketing.jpg)
Refining and Refreshing Your SEO Strategy For Changing Behaviours
If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs