channels

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed

With increasing guest acquisition costs through OTAs, hoteliers need to rethink distribution, their effective channel strategy, and recharge direct bookings

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more