channels

The Cost of Guest Acquisition: Making Most of Your Booking Channels

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

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What Is the Future of Hotel Distribution? How Does That Matter?

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

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How To Drive More Direct Bookings Through Digital Marketing

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

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Metasearch: What In The World Are You Waiting For?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

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sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue

Hotel Website Performance: Just Look at Your Own or Competitors Too?

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

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train tracks reflecting different distribution challenges that could be helped by a channel manager

Hotel Distribution Strategy From The Inside Out

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

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How Can Independent Hotels Combat The Rise of OTAs?

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

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Make Your Hotel Shine Online This Summer

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

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A Quick Guide to Online Distribution for Independent Hotels

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

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How to Manage Your Hotel Booking Channels for Maximum Revenue?

Each booking channel has a different cost associated with it and they all reduce the actual revenue which the hotel receives from a room booking

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