channels

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!

The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out

During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

Although the future is looking much brighter and hotel business worldwide is seeing significant growth it’s crucial to apply lessons learned post pandemic

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow