channels

Determining Your Hotel’s Channel Strategy Within Koddi
Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel
Hotel Distribution Jungle 2022 – When Times are Tough, OTAs Get Going
Unhealthy distribution and channel mix, overdependence on only a few players and neglecting the importance of a strategy, can kill faster than a crisis

Everything You Need to Sell Rooms Smarter in 2022
From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy
Hoteliers, Why Does Your Marketing Need to be Consistent?
It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!
5 Predictions for PMS Evolution and Return to Travel
The hotel’s PMS must be enhanced with guest-facing mobility products, such as omnichannel reservations, two-way text messaging, mobile check-in/out
Revenue Management Discipline’s Need to Adapt Not “Go Back to Normal”
During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management
Marketing Strategies To Increase Your Hotel’s Direct Bookings
Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Cendyn and Pegasus Merge to Maximize Direct Booking Channel
The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end
What Hotel Business Strategies should you Implement in 2022?
Although the future is looking much brighter and hotel business worldwide is seeing significant growth it’s crucial to apply lessons learned post pandemic

Hotel Digital Marketing Performance: Defining Success in The New Market
Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think