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Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction

Bleisure travel and the recovery of global business travel present a unique opportunity for hotels in several ways

Conversational AI, a solution that combines the simplicity of chatbots with the depth of AI to find information that required poring through search results

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive