booking

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

When a potential guest hears real feedback from real travelers, trust grows and direct bookings follow. Those are the stories you share

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

This article provides actionable strategies to help independent hotels capture multigenerational bookings and turn them into repeat guests

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

Guests are used to one-tap payments or locally trusted methods for most things online. When your booking journey feels rigid, OTAs instantly seem easier

Your OBE doesn’t just capture bookings, it convinces lookers to book. Here are some impactful ways to get your booking engine winter ready to drive bookings

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include: