booking

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com

For hoteliers looking to boost their brands, the experiential gifting trend presents an excellent opportunity to fill more rooms

With strategic planning, hotel restaurants can unlock the full revenue potential of holiday events and private dining