booking

google analytics on a laptop used by proactive digital marketeers to identify ways to use google ads and drive hotel booking game

How we Transformed a Hotel’s Booking Game with Google Ads

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

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How Can Independent Hotels Boost Direct Bookings?

There are proven strategies that can empower independent hotels to enhance their online visibility, foster loyalty, and drive direct bookings

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Take Direct Bookings Through Facebook

Now it’s time to get an even bigger return on those efforts by sending Facebook users straight to your online booking engine

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sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue

From Inventory to Customer, The Evolution of Hotel Commercial Strategy

By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

10 Strategies to Captivate Guests and Generate More Direct Bookings

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

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Make Guests the Architect of Their Experience to Drive Revenue

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble

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How to Use Scarcity and Urgency to Boost Hotel Marketing Strategy

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

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Crucial Online Distribution Channels for the Hotel Industry

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

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person on a laptop with credit card possibly making direct bookings on a hotel website

How Google Ads Integration Elevates Your Direct Booking Strategy

Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool

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hotel guests at a luxury resort which faces different strategic revenue management challenges

Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

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