Essec’s Online “Fundamentals of Revenue Management” Course, Powered by Duetto, Registers More than 1,300 Students in Less than a Week
London, November 16, 2015 – As higher education goes online and responds to the architecture of knowledge in a digital age, a new online course entitled “Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy”, has enrolled more than 1,300 students on six continents in less than a week – testifying to the growing influence of Revenue Strategy as a framework for helping hotels measure and overcome rising distribution costs to operate more profitably.
Created by Duetto and Essec Business School, the course is part of an online specialization that covers the fundamentals of electronic distribution management, revenue management and demand management, providing tools to succeed in a new era in which hotels are increasingly challenged by the growth of third-party intermediaries and the further commoditization of the hospitality industry.
Patrick Bosworth, co-founder and CEO of Duetto, said, “The hotel market worldwide is becoming increasingly competitive with pricing pressures from outside the industry eating into hotels’ profits. It is an international problem, which demands a global solution. Massive Open Online Courses (MOOCs), such as the one we have launched with Essec, are providing a much-needed catalyst for the development of progressive programs that respond to the rapidly changing operating environment and helping hoteliers develop the toolsets to thrive. We’re delighted to recognize this course’s rapid acceptance by hotel students worldwide.”
About Essec’s Series, “Hotel Management: Distribution, Revenue & Distribution Management”
Offered on the online education platform Coursera, the Revenue Strategy course is the second in a four-part specialization that resulted from a collaboration by Essec, Duetto and SnapShot GmbH, designed for individuals interested in a career in hospitality management, and covering hotel demand, hotel revenue and hotel distribution management.