Today’s tech-savvy independent hotels have cause for celebration.
In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. For the second year in a row, independent hotels are seeing greater growth in their overall revenue and average daily rates (ADR) than their branded counterparts.
In a recent piece published by PhocusWire, Vice President of Owner Relations at Expedia Group Sue Spinney revealed that when comparing their data from Q1 2018 to Q1 2017, it showed independent hotels growing twice as fast as chains.
Independent hotels use technology to capitalize on their popularity
These numbers demonstrate the soaring popularity of independent hotels among travelers — but not only that.
The rising success of today’s independent accommodation and lodging providers also tells us that the hoteliers behind these properties are adapting to changes in traveler behavior and hotel-marketing channels. They’re getting online, and they’re embracing technology.
And that is how these tech-savvy independents capitalize on travelers’ continued enthusiasm and demand for the unique hotel experiences they offer.
“Technology has leveled the playing field by allowing smaller hotels to play big through access to world-class marketing, revenue management, e-commerce and competitive insights tools and technologies,” explained Spinney.
Critical ways today’s independent hotels are growing their businesses
In the same article, Spinney provided hoteliers with insights into how successful independents are capitalizing on their popularity to increasingly attract travelers today. We’ve included them below, along with a few of our own.
