An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

We answer the most important questions owners and operators of independent properties have about revenue management

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

Cap rates can be used to compare the potential ROI of different hotel properties, track performance over time and make informed investment decisions

Every guest interaction becomes not just a revenue opportunity, but a data point that optimizes budgeting and revenue expectations

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

While hotel general managers may be naturally risk-averse, their commitment to stability and consistency is vital for hotel stability and profitability