The shift towards net revenue goes far beyond adding a new KPI. It is a commercial reset that changes how business decisions are made and measured

When hotel teams misunderstand the differences between automation and AI, they expect AI to perform the tasks of automation, and vice versa

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

Growth opportunity in loyalty is not reshaping behavior of top 10 percent; it is activating the silent middle; millions who gain points but don’t use them

The AI hotel booking assistant changes the dynamic completely. It never clocks out, never hesitates, and never leaves a guest hanging

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines

Guests are actively looking for meaningful, last-minute gifts, and an experiential voucher continues to outperform physical products

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision

Measuring flow thru by department and by key driver is the basis for understanding your real financial results and most importantly its financial potential

We have been moving steadily away from hospitality (relationships) and toward processing (transactions). AI will not reverse this but accelerate it