Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. […]

In the hotel room booking wars, online travel agencies (OTAs) seem to be giving up a little ground, and it’s a great opportunity for small, boutique and independent hotels. Hotels […]

Hotels have to be spot-on with their online distribution strategy because how the guest has made his booking can make a big difference to a hotel’s bottom line. Hoteliers have […]

In the first part of our series, we looked at 6 ways revenue managers can use data to make their hotel smarter. However, a revenue manager’s job is bigger than […]

NB: This is an article from TrustYou We have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To […]

Online travel agents (OTAs) may not be the ‘necessary evil’ they are made out to be, industry experts have agreed ahead of two major hotel events, with many boasting a […]

Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. Forbes called Google Trips is a “fantastic… travel […]

In a webinar we hosted earlier this year, we asked hoteliers what direct booking challenges they were currently facing. The results were nearly evenly split: 30% told us they were […]

NB: This is an article from eMarketing Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges […]

The market is poised for boutique hotels to make an impact on the hotel industry like they never have before. With an expected soft landing of the economy in 2017 […]