These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines

Guests are actively looking for meaningful, last-minute gifts, and an experiential voucher continues to outperform physical products

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision

Measuring flow thru by department and by key driver is the basis for understanding your real financial results and most importantly its financial potential

We have been moving steadily away from hospitality (relationships) and toward processing (transactions). AI will not reverse this but accelerate it

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

Upsells will feel a natural part of the trip if they’re suggested at the right time in the right way. Here are eight proven upselling techniques to consider

Converting an OTA booking into a direct booking guest isn’t just smart marketing; it’s essential for your long-term profitability

To move towards an active strategy, you need to build your logic around pickup and pace. Here is how to turn your hotel forecasting into a growth engine

Implementing dynamic pricing doesn’t require an enterprise-level RMS or dedicated analytics teams. The following five strategies represent proven approaches