RevPAR is not Enough, Here is How to Move The Needle
Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year
Ultimate Hotel Marketing Funnel: From Awareness to Bookings
The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms
Marketing That Moves: Storytelling is a Hidden Revenue Engine
In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy
Forget Best-of-Breed: Why All-in-One Systems Are Hotel Tech Future
The best-of-breed model gained popularity when hotel tech options were few. But while each tool excelled individually, they often didn’t mesh well
Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind
PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs
Reverse Yielding: What Is It and What Impact?
Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

Time to Retire Resort Fees? A Strategic Analysis for Hotels
Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

The Hidden Costs of Data Silos in Hotel Data Management
Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

Is Dynamic Pricing Broken? What Hotels Must Rethink
Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

Unlock Revenue Potential with Human Intelligence + AI
For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it