The hotel industry is no stranger to the complexities of managing vast amounts of data, often leading to an overwhelming need for bespoke reports

When developing a loyalty program or strategy to encourage recurring visits, it’s important to tailor the approach to your hotel’s size and portfolio

The booking journey has taken on a significantly different form today. We have entered an age of tech-driven independence and autonomy

Let me start by saying, in my humble opinion, the Digital Markets Act is needed and positive for the ecosystem. The difficulty stems from interpretation

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing

Before diving into the dynamics between Google and the European Commission, let’s look at how this test contrasts with regular search results

A strong hotel distribution strategy is dependent on a number of key ingredients – understanding your audience, channel selection,

The tragedy isn’t just about lost data – it’s about lost opportunities. When OTAs control your guest relationships, you’re missing out on: