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RevPAR is not Enough, Here is How to Move The Needle

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

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Ultimate Hotel Marketing Funnel: From Awareness to Bookings

The hotel marketing funnel isn’t just a fancy term – stay consistent, offer real value for booking direct, and If you do it right, you’ll fill more rooms

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Marketing That Moves: Storytelling is a Hidden Revenue Engine

In an increasingly competitive landscape, storytelling in hospitality is no longer a peripheral creative exercise, it is a core strategy

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Forget Best-of-Breed: Why All-in-One Systems Are Hotel Tech Future

The best-of-breed model gained popularity when hotel tech options were few. But while each tool excelled individually, they often didn’t mesh well

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Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

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Reverse Yielding: What Is It and What Impact?

Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

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man handing over credit card to pay hotel resort fees

Time to Retire Resort Fees? A Strategic Analysis for Hotels

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

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man burning money in much the same way hotels lose millions in lost revenue due to fragmented data

The Hidden Costs of Data Silos in Hotel Data Management

Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

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mechanical figure in the thinkers pose asking the question is dynamic pricing broken

Is Dynamic Pricing Broken? What Hotels Must Rethink

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

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Video thumbnail for HotelIQ Case Study outlining The First Group Hospitality journey to transform their revenue management culture and technology

Unlock Revenue Potential with Human Intelligence + AI

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

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