In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice

Guest satisfaction is not just about making guests happy. It drives revenue, builds your reputation, and keeps guests coming back

Slashing rates across the board just because your bookings pickup is soft is like noticing one tire is low and deflating the other three to even it out

While last-minute demand can help fill rooms and boost occupancy, it also brings a wave of unpredictability that challenges traditional forecasting methods

More than half of property owners surveyed are still relying on manual pricing. It is no wonder the fear of losing bookings is the top challenge they face