McKinsey: The Evolving Role of Experiences in Travel
The travel industry has yet to crack the code on an approach that can simultaneously please travelers and produce profit at scale for distributors
Engage Travelers with Cyber Travel Deals
Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday
Why The GDS Should Be a Core Part of Your Distribution Strategy?
The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue
Booking Engines: The Good, Bad & Ugly
There are many Booking Engines , all with different functionalities and capabilities, and they fit into the categories of the good, the bad, and the ugly!
Group Metrix “Who Are We”: In Conversation with Don Bundock
Don outlines what Group Metrix is by first explaining what they are not, then he explains how their service works and benefits hotels
Search Generative Experience and Potential Impact for Hotels
He outlines challenges and opportunities hoteliers face in a Google dominated landscape and the potential effects of Google Search Generative Experience
Why Your Hotel’s Google Ads Aren’t Driving Enough Traffic
We’ll walk you through some of the common mistakes hotels make with Google Ads and give you actionable tips to turn your campaigns around
The New Era of Hotel Revenue Management: Moving Beyond Rates
Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends
How Can I Increase My ADR?
With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]
Boost Your Ratings: 10 Best Ways to Ask Guests for Reviews
Asking for reviews doesn’t have to be complicated, but the way you do it can make all the difference. Here are ten simple and effective ways to ask