94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town

Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are among a group of hotel operators accused of inflating cost of rooms with help of a price-setting database

A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming

Here are five ways to have more meaningful, enlightened meeting planner conversations that get attention and increase venue revenue

For the longest time, tracking the true efficacy of your hotel restaurant campaigns ended when the consumer visited your restaurant website

Finding the right distribution channels and choosing cost-effective ones at high-demand times will help determine when to sell rooms and which channels to improve profits

Adopting a guest-centric approach, hotels can unlock the full potential of vouchers. Turning a missed opportunity into a dynamic tool for guest satisfaction