Our last article discussed the top three items you need to make sure you aren’t losing out when it comes to voice search. Today we continue with the last three items.
Getting mobile right
Speed then, is a critical part of a great website experience – especially for the more than 50% of mobile users that are visiting your website. How do you ensure that you provide the best possible experience? The answers are AMP, PWA and what we call a TrueMobile™ experience.
#4: AMP: The fastest mobile experience
Google receives 60% of their queries from Mobile devices and the speed of websites continues to be a big concern for mobile users. AMP websites renders 15% to 85% faster than the standard HTML format, leading to rich consumer experience and hence better engagement and conversion. Studies have shown that a one second delay in page response search results in 7% less conversions. Google’s open source AMP project was originally conceived to make it easier for publishers to create compelling websites that were blazingly fast. AMP sites load 4x faster, in less than a second, and consume 10x less data. AMP sites offer a unique opportunity for hotels to provide a better user experience and visibility to their direct channel website.
#5: PWA: The backbone for the future of mobile
The second technology that’s critical in creating an ideal mobile experience for users is a fast and easy to use mobile website. At the heart of that mobile site needs to be an architecture that is lightweight and designed for speed and interactivity – and that’s Progressive Web Apps (PWA). With PWA, you can create a mobile site that feels and behaves like an app.
