As holiday browsing and booking increasingly takes place across multiple channels, offering travel shoppers a seamless experience across all devices has become absolutely essential.
In the move towards mobile-friendliness, implementing responsive design to ensure your hotel’s website adapts to smaller screen sizes is a great start. But it’s not enough.
To really get the most out of mobile, it’s important to include mobile-specific design features which make life easier for consumers and actually drive conversions. Why? Because customers interact with content differently on mobile than they do on desktop. They often engage in what Google has named “micro-moments” – short bursts of activity which they carry out while on the move or during a few idle moments of their day. Travellers browsing like this are pushed for time and prone to distraction, but they’re also open to inspiration.
In today’s blog, we’ll take a look at some of the crucial design features that will provide an enhanced mobile user experience for your guests.
Frustration-Free Interaction
Ensure all interactive elements are finger-sized and don’t need to be tapped multiple times to generate a response. Navigation buttons should be large enough to tap and spaced out enough to avoid irritating miss-taps. Remember, if you frustrate mobile travel consumers who are often browsing in between other tasks, they’re going to bounce.
Eliminate Excess Scrolling
Scrolling on a small screen is another irritant that turns off those looking to find travel information quickly. Adjust your text, images, and element size on list views so potential guests can easily take in all available options in one glance.
