The hospitality industry is at such a stage where technology is no more an associate, it’s the leading aspect.
NB: This is an article from eZee Absolute
With constant innovations, the industry is adopting every technology that can enhance business and offer great experiences to guests.
The hotel industry has lately turned to WhatsApp to streamline communications — both with the guests and among the staff. And to a great extent, the messaging platform has done a tremendous job in delivering just that.
WhatsApp’s Emergence in the Hotel Industry
If you’re like me, you probably can’t remember when was the last time you went without using WhatsApp, do you?
Every one of us uses WhatsApp on a daily basis. And just like me, you probably have sneaked a peek at least once in the last hour.
(I just kept my phone aside to write this blog.)
This isn’t popularity anymore! WhatsApp has become a necessity for both individuals and businesses worldwide.
And that fact itself speaks about its emergence in various industries including hospitality.
But let me tell you more…
The hotel industry is a lot about communication. What do I mean by that?
If a hotel wants to succeed, it must offer a great experience along with clear and concise communication with guests.
Being one of the most proactive businesses, hotels were quick to identify the changing preference of travelers and witness that guests these days are on WhatsApp — for everything. Be it solo travelers, couples, families, or busy business professionals, everyone wants to be reached that way.
And this change in the needs and wants of travelers plays a significant role in bringing WhatsApp and its business solutions to the hotel industry.
Impact of WhatsApp on the Hospitality Industry
The impact of WhatsApp Business across the hotel industry is massive. This communication tool plays a crucial role in multiple aspects of the hotel business – driving profitability and great guest experience.
Following are some of the aspects where WhatsApp is making a great impact: