People don’t have to spend Black Friday in a tent outside Best Buy, huddling for warmth and wondering if that new Smart TV is worth it.
NB: This is an article from WebRezPro
There are alternative items and experiences they can purchase, i.e., a stay at your hotel. Customers are ready for special offers this time of year – we’ve all seen the bright red “sale” signs. The trick is getting them ready for your special offer. Start early.
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Talk to Your Team
No campaign works in a silo. Involve your revenue management department, marketing team, and your frontline staff to come up with a winning game plan.
Your revenue management and marketing departments are clued in to local and industry trends, while marketing and frontline staff will have a deep understanding of your guests’ needs and attitudes. Armed with this knowledge, your property can determine the best price point and launch a successful campaign.
Your frontline staff will be the ones dealing with the increased volume, so they definitely need to know what’s happening. Make sure packages and/or discounts are set up correctly in your reservation system and that front desk and housekeeping staff know about any special prep for package bookings. Offer plenty of positive reinforcement in recognition of everybody’s hard work!
Make It Unique
Not only does your campaign need to stand out from all your competitors’ campaigns, it also needs to stand out from your own previous campaigns. You can’t just recycle your summer splurge deals and call it a day.
For one thing, your Black Friday rate needs to be the absolute best you offer because that’s what customers have been conditioned to expect. Guests who bought on Black Friday will feel cheated if there’s a better deal later in the year, and they won’t buy again. However, it doesn’t only have to be about discounts. If your hotel discounts too deeply, people will start to wonder what’s wrong with it. Use amenities and extras to give your guests the best value for their money.
