Guest reviews provide valuable insights into the guest experience.
NB: This is an article from Travel Media Group
Hoteliers should take advantage of the data that these reviews provide to get a better understanding of what guests think of their property. Figuring out what works and what doesn’t, what guests want and don’t want, and what specific features guests are looking for will help you make better capital and operational decisions at your hotel.
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The Power of Review Data
When you take a holistic view of your hotel’s reviews, you get a picture of how people feel about their experiences during their stay. By aggregating all the reviews in a particular area (from both your property and all the competitors in the area), decisions on new construction, capital improvements, and even training your staff may need will become more apparent.
Monitoring your hotel’s reviews allows you to fix issues as they arise instead of being surprised by them down the road. Being proactive allows you to get ahead of problems instead of wondering why your ranking is plummeting.
Sharpen Your Competitive Edge
Don’t lose out on bookings to the hotel down the street. Give your hotel a competitive advantage by making the most of data from reviews. If reviews in the area indicate that travelers want specific features, give it to them, otherwise, another hotel will, and you’ll lose out on those reservations.
Tracking your competitors’ reviews gives you more leverage. For one, it can give you ideas on what to offer guests to attract their attention. Besides that, you can use your competitors’ reviews to see if there is an area of your hotel that you should be marketing more. For example, if your competitors’ guests liked the amenities, you should see if you’re doing enough to market your own. Conversely, if there is a deficiency in amenities, put your hotel out there so you can fill the gap and secure more bookings from people looking for those amenities.
Simplifying the Process
Going through all your hotel’s reviews and analyzing the data is time-consuming and it’s often hard to know what to look for or where to begin. In these unprecedented times when hoteliers need every spare minute to focus on guests and their property, it can be impossible to find the time to look through reviews.
Partnering with Travel Media Group allows hoteliers to focus on guests while we focus on reviews. We make the process easier by providing you with your hotel’s review data and sentiment analysis.
