Maximize your holiday revenue by offering memorable experiences and exclusive perks without burdening your operations. The holiday season shouldn’t be just about filling rooms, but rather providing travelers with a complete, festive experience.
NB: This is an article from Asksuite
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During Christmas and New Year’s Eve, travelers are looking for more than just a place to sleep, they want a seamless solution for their celebrations, from themed dinners to exclusive experiences that create lasting memories.
Holiday upselling, when executed properly, focuses on offering convenience, value, and an enhanced guest experience that transforms a simple stay into a truly special occasion. By strategically planning your upsell offers, you can increase both guest satisfaction and revenue.
This article will guide you through how to assess whether holiday upselling makes sense for your hotel, and how to design offers that align with your operational capacity. By the end, you’ll be ready to plan and execute upselling strategies that fit your unique property and audience.
Before creating offers: Is holiday upselling right for your hotel?
Before jumping into creating upsell offers for the holiday season, it’s crucial to evaluate whether this strategy aligns with your hotel’s unique situation. While holiday upselling can boost revenue, not every hotel is equipped to capitalize on it effectively. Understanding your communication, your guest profile, and your hotel’s capacity will help ensure that any upsell offers you create are both viable and valuable for your property.
This section will help you evaluate whether upselling makes sense for your hotel by guiding you through the necessary evaluations, ensuring you don’t waste time or resources on strategies that may not work for you.
Guest profile analysis
Begin by analyzing the types of guests your hotel typically attracts during the holiday season. Is your property popular with families looking for festive activities? Are you catering to couples seeking a romantic holiday retreat, or perhaps groups of friends gathering for celebrations? Each type of guest has different expectations and desires for their holiday experience, so understanding your guest profile is essential in determining what upsell offers will resonate most.
- Families: Might enjoy themed holiday dinners, kids’ activities, or family-friendly packages (e.g., Christmas gift baskets or movie nights).
- Couples: Could be more interested in romantic offerings such as private dining experiences, couples’ spa treatments, or late check-out.
- Groups of Friends: May value festive events like New Year’s Eve parties, group tours, or shared experiences (e.g., group holiday packages or exclusive excursions).
