While some air travel costs could be driven down thanks to continued pressure from low cost carriers, the supplier’s market will continue into 2016, increasing hotel prices across Europe.
Throughout 2016 we will also see the digital era continue with the widespread introduction of mobile booking systems and the shared economy being more prominent.
Those are the predictions contained in American Express Global Business Travel Forecast 2016, which says favourable market conditions will generally outpace increases in supply.
“While we expect modest increases in global travel prices heading into 2016, travel managers are operating in an era of new challenges and evolving disrupters,” said Caroline Strachan, Vice President Consulting, American Express Global Business Travel.
“In addition to handling tasks such as measurement and compliance, new factors such as the sharing economy and mobile booking channels are becoming increasingly popular for business travellers. In order to thrive in this digital era, travel managers need to be aware of and dynamically adapt to these forces across a variety of geographies.”
The report says hotel rates will experience “moderate price increases” across Europe, and hotel growth will be stronger in large cities where the weaker euro is spurring increased tourism. Mid range hotel prices will increase 1.7-3.3 per cent, while upper range hotels will rise by 1.8-3.5 per cent.