Guestfolio builds new platform uniquely for hotel marketers


The hotel marketing platform, Guestfolio, has announced an all-new look and focus on services that are important to today’s hotel marketer. The enhancements made to the platform provide hoteliers with the insights and tools needed to drive guest engagement, retention and conversion throughout the travel journey. By putting the hotel marketer at the centre of the new Guestfolio platform, the updated usability and framework will enable hoteliers to achieve their goals and own the conversation with the guest throughout the travel journey.

Traditional marketing and advertising in the hospitality industry has shifted drastically towards providing a more tailored and personal experience for the customer. This experience is what resonates with a guest and drives them to book, promote their stay and eventually book again. Through different engagement channels, an enhanced guest profile view, and up to the minute reporting technology, Guestfolio is the unique marketing platform that allows hoteliers to learn more about their guests, provide a more tailored and personal travel experience for them and drive more direct bookings.

Jeff Froehlich, Director of Sales & Marketing at OPUS Hotel, Vancouver says “The new Guestfolio user experience is smooth and seamless. They have made it easier and quicker for OPUS Hotel to complete our targeted email campaigns.”

Sheldon Dowswell, Front Office Manager at Nita Lake Lodge, Whistler adds “We use Guestfolio everyday for both simple pre-arrival guest requests to managing email marketing campaigns for our property,” he continues, “It not only shaves valuable time off our already hectic days but allows us to provide that unique experience for the guest that keeps them happy and keeps them coming back.”

Read rest of the article at: eHotelier