For hotels, staying alive — and staying competitive — is no longer a question of whether to adopt technology or not.
It’s a question of what technology to adopt, and of how to access and implement it as quickly and affordably as possible.
Because travellers have moved online to find hotels, bringing the entire hotel distribution landscape with them. Without the right digital solutions, hotels won’t even be able to reach these digital travellers, let alone compete in the industry as it races into 2018 and into an irrevocably digital future.
Here are the ten hotel distribution solutions that are now vital to hotels in their fight to stay competitive:
#1 Official website
“Getting a proper hotel website is, still, the best thing you can do to improve your marketing strategy.”
To get excited about website creation, and to find out what exactly constitutes a “proper” hotel website, check out our article “5 Hotel Websites Inspiring Guests to Book“; it contains some captivating examples and insightful suggestions.
#2 Booking engine
“UX is the most important factor.”
UX, or user experience, can determine whether potential guests bounce or book after arriving at a hotel booking engine. Yes, it’s that important. Our article “10 Ways Hotel Managers Can Get Serious about UX” contains crucial information specifically for hoteliers on how to improve their UX and turn more interested potential guests into confirmed paying guests.
#3 Channel manager
“They’re indispensable to distribute room inventory and rates amongst OTAs and direct channels.”
Cloud-based technology is a hotel’s best bet when it comes to many of these solutions, including channel managers. It means the hotelier can control their room inventory and rates from wherever they are, on any device. Find out more about cloud-based tech for hotels by reading “Why Are Hoteliers Taking Their Properties to the Cloud?“
