technology

How Google is interpreting content in 2016

  There have been many significant developments in SEO practices in a relatively small number of years and, with each new algorithm update, marketers have looked at ways to adapt […]

Read more

Adrift Hotel reaches half million plus with Flip.to

NB: This is an article from Flip.to Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract […]

Read more

Flights vs hotels: where is the market for meta in APAC?

Although many established metasearch markets exist in the region, there is real opportunity for differentiation and innovation in Southeast Asia In Asian markets like China, India and Japan online travel […]

Read more

Driving loyalty through customer experience is the future

Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]

Read more

Tracking Offline Interactions in Google Analytics

  The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as […]

Read more

Demand Forecasts & Guest Demand Patterns

NB: This is an article from IDeaS In this post, demand forecasts take center stage. If your revenue management system (RMS) uses a single forecasting approach for all of your […]

Read more

Infor Delivers Enhanced Revenue Management Forecasting

NB: This is an article from Infor Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced the completion of a transformative […]

Read more

Booking.com Profits From Bidding on Hotel Names

  Many cash-strapped independent hoteliers have been relatively laid back and allowed Booking.com to bid on their trademarked names and are even handing over their digital marketing and website creation […]

Read more

Analyzing & Controlling Rates & Segments

  NB: This is an article from IDeaS The hospitality business climate is in a constant state of flux and no one is more familiar with the ups, downs and […]

Read more

Social Media: Predictions in hospitality customer care

  NB: This is an article by DJ Vallauri , Founder and President of Lodging Interactive Can you remember the days when your hotel’s social media marketing was so simple, when […]

Read more