technology

How Fairmont drove 20% More Revenue with Facebook’s Dynamic Ads

With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]

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Selecting A Revenue Management solution? Ask the right questions!

Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many […]

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Facebook’s Head of Travel on Hotels Going Mobile

  If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]

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Can Your Data Answer the 5 W’s of Storytelling and Improve Revenue Strategy?

  Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]

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Watch What Happens When OTA Users Actually Shop Online

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]

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Eye tracking for Google hotel searches: Old rules no longer apply

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way […]

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Identifying Right Types of Smart Data Critical to Revenue Management

Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating […]

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How Can Hotels Use Google to Maximise their Online Presence?

Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced […]

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Hotel Marketing Tips: 7 great examples of hotels getting it right on Instagram

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels […]

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Make your hotel website mobile friendly or it won’t rank in search

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine. Pages that were […]

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