Reviews

When hotels meet the gap between guest expectations and the reality of the guest experience, their review will improve in quality and substance

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

Improving customer service scores is critical for any hotel aiming to enhance guest satisfaction and maintain a competitive edge

Leveraging your online reputation has become crucial in today’s digital landscape. Key metrics like rankings and review scores are not vanity figures

By implementing these strategies and actively seeking guest feedback, hoteliers can improve their online reviews and attract more potential guests

Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI

We explore the importance of hotel reputation management, proactive improvement measures, the crucial role of SEO, and online reputation tools

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

We have seen hoteliers using reviews to appeal to or respond to the next traveler who may be reading reviews. This puts the original guest to the side

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market