Reviews

As many guests are booking directly on Tripadvisor, your hotel needs to do everything in its power to rank higher and stand out from your competition

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online

Responding to good reviews is easy, some wonder if it’s worth doing. Reviewer was happy, why spend time on them? The answer, with online reviews, is twofold

Reviews are the perfect opportunity to see what your guests really think and for previous guests to communicate their experience to future travellers

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

To better understand what your guest wants out of a visit to your hotel, you’ll need to understand two crucial factors

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

By using guest feedback information to tailor your product offering to the market most likely to return soonest, you stand to recover as quickly as possible

To maintain your hotel reputation takes a consistent effort. Understanding the importance of guest feedback, you can develop a plan to earn positive reviews

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action