revenue
Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind
PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs
Reverse Yielding: What Is It and What Impact?
Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

Time to Retire Resort Fees? A Strategic Analysis for Hotels
Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

The Hidden Costs of Data Silos in Hotel Data Management
Fragmented hotel data management can cost millions in lost revenue each year by providing information without context, and low-accuracy data

Is Dynamic Pricing Broken? What Hotels Must Rethink
Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

Unlock Revenue Potential with Human Intelligence + AI
For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it
How Strategic Marketing Revived Midweek and Weekend Booking
We share how a marketing revitalization generated increased bookings, diversified revenue streams, and set the foundation for long-term success
How to Define and Maximize Your Hotel Value Proposition
Understanding which type of value proposition best fits your property is the first step toward differentiation and growth. Here are the main types:
Why Your Hotel Needs an Abandoned Cart Campaign
In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy
Revenue Generation Actions To Maximize Transient Segments
Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps