revenue

Why Hotels Need to Redefine the Guest Journey Starting Point

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

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article image from flyr for hospitality about case study with tailormade hotels managing a complex revenue mix and revolutionizing pricing strategy

How to Handle an Eclectic Inventory and Complex Revenue Mix (Case Study)

With an eclectic inventory and a broad range of customer types, they needed revenue management technology that could handle a complex revenue mix

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How to Provide the Best Customer Service Before Booking

There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests

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image of standard room from Hotel at Six for a case study article with The Hotels Network

Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

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What is Eatertainment? How Can it Benefit Your Hotel or Venue

The term “eatertainment” blends “eating” and “entertainment” to describe a dining experience that goes beyond simply enjoying food

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Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

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Why Use a Cost-Based Pricing Strategy in Your Hotel?

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit

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Hotel Group Business: Elevate Group Travel with Unique Experiences

As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces

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person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Unleash the Power of AI-First Business Intelligence and Analytics

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

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rocks balanced on each other reflecting the end of ota rate parity

The End of OTA Rate Parity

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

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