revenue

True revenue success lies in mastering the art of yield management – a strategic approach that goes beyond mere occupancy numbers

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

While rate mixing can help you optimize revenue and attract guests, this pricing strategy should be carefully managed to ensure both parties benefit

Whether you’re a small boutique hotel or a large franchise, here are some merchandising ideas to boost your brand presence and bottom line

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis

Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town

Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are among a group of hotel operators accused of inflating cost of rooms with help of a price-setting database

A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming