revenue

The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:

This article offers a guide to revenue management analysis to give you ideas on improving your hotel’s profitability

As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy

It’s the perfect opportunity to look back and reflect on some of the trends that have shaped the hotel industry, and hotel revenue management in particular