revenue

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during March and April 2026. You can either scroll through […]

When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:

It’s a combination of decisions, habits, and assumptions that are working against direct bookings every single day in ways that are entirely fixable

If you’re running an independent hotel, you already know how brutal the slow season can feel. That’s exactly where the SMERF market earns its keep

Industry benchmarks consistently show that non-room revenue accounts for 30 to 50 percent of total guest spend at full-service properties

Losing control of your pricing isn’t usually a single decision. It happens gradually, across your distribution network, and often in ways that are hard to spot

A forward-looking commercial strategy answers four questions every week, before the comp set is opened. None of those questions are answered by RGI

Every hotel has hours – morning, midday, evening. It’s about recognizing the asset you’ve built has more earning potential than the overnight model alone

Marketing and revenue often operate in parallel rather than in sync and that disconnect has a direct impact on conversions and profitability

With AI now shaping search results and even booking decisions, reviews are becoming core to influencing visibility, positioning and ultimately revenue